Palermo Hollywood
Gurruchaga 1581 - 4832 6284 - Boliviaonline.com.ar
For the guy who’s looking to be a little creative and likes to have fun with what he wears, Bolivia is unquestionably the place to go.

Monday to Saturday 11am to 8pm. Sundays 3pm to 8pm

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It doesn’t take newly arrived visitors to Buenos Aires very long to realize just how stylish the city is. Evidence is everywhere, from the European-inspired architecture and inviting plazas to the trendy restaurants and bars that are popping up all over the city. As you might expect—and you’ll certainly notice—the Porteños’ fashion sense is as happening as are other aspects of the city’s culture, and nowhere is this more true than in the Palermo Viejo neighborhood, where a casual stroll through the streets reveals just how style-savvy the residents of Buenos Aires are. One of the undeniable standouts of the Palermo fashion scene is Bolivia, which opened in 2005 and has become a popular shopping destination for Porteños and tourists alike. The shop has a distinctly eclectic vibe. The walls are adorned with photos and trinkets from all over the world, and the clothing, designed by owner Gustavo Samuelian and his in-house team, also reflects a mix of cultural and stylistic influences. Indeed, a Bolivia trademark is funky updates on clothing classics. As Samuelian explains, “It’s all about the details.” A contemporary button-down is given a whiff of cool with contrasting inside-collar and cuff trim. V-neck sweaters, with slight pre-distressing, are cut with broad shoulders and narrow bottoms for an ’80s feel. Zip-up sweatshirts, available in colors that run the spectrum, feature kitschy patches and hoods with inside striping. A Bolivia staple is the modern military jacket, each individually designed with a combination of patches and buttons. It’s these unique style elements that set Bolivia’s clothing apart. For the guy who’s looking to be a little creative and likes to have fun with what he wears, Bolivia is unquestionably the place to go. While Bolivia caters to a hip, young male demographic, the store truly offers something for everyone. More traditional guys will find button-down shirts that could be worn to the office, and the assortment of belts, scarves and handbags has made it a go-to destination for fashionable females as well. (Who could resist a handbag embroidered with an elephant?) Bolivia also sells both men’s and women’s shoes, including a floral-print line designed exclusively with Puma. After a trip to Bolivia, like most Porteños, you’ll be dressed to kill for a day or night on the town—all the better to go start soaking in the rest of the city’s first-class culture.


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